A lot of my clients ask me how to make the best use of social networking sites for publicising their books. Although the thought of self-promotion in this way might seem daunting and even intimidating, the fact is that we are so lucky to live in an age where we can work with our publishers on self-promotion, and we now have the most incredible tools to do so at our desks.
My authors have got fabulous websites, and a lot are now using networking sites such as facebook and Twitter to promote their work. I want to show you Anna-Lou Weatherley’s new facebook page that has been launched in the run up to publication of her début, CHELSEA WIVES, HarperCollins / Avon June 2012.
On her page, Ann-Lou enjoys facebook to the max by giving extra information about each of her characters – their favourite designers, restaurants, shops, drinks, and even makeup! This will become an addictive extension of the book, with giveaways and competitions, fashion tips and advice that we’ll be interested in before, during and after reading the book itself. Among the magazines Ann-Lou has written for are Grazia, New Woman, B, Glamour, Company and Marie Claire. She knows this world inside out, and she’s giving us an exclusive taste. There are tons of ways you can use social networking sites, working with the genre of your books, your characters and themes.
CHELSEA WIVES will hit the shelves this June, and you can make sure you get your hands on a copy by pre-ordering here
This is Desperate Housewives meets First Wives Club set in the glamorous borough of Chelsea.
They are the ultimate ladies who lunch: Imogen, the beautiful ex-model, Calgary, the glamorous, former fashion editor, and Yasmin, the feisty ex-party girl. But life isn’t all champagne and canapés. Plagued by personal tragedy and united by failing marriages, they mastermind a shocking plan to turn the tables on their husbands.
Set against a backdrop of exotic locations, designer boutiques and London’s high society scene, these Chelsea Wives are about to join forces and risk it all for the ultimate revenge…